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Friday, April 3, 2015 from Stay updated WVM RSS feedIt's easy to make a mistake when you're dealing with real-time social video marketing. According to one lawyer, "Somebody is bound to screw up." How do you avoid being that person? "The stakes are higher" when it comes to video. Knowing ...
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Friday, April 3, 2015 from Marketing Land - Internet Marketing News, Strategies & Tips
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Friday, April 3, 2015 from Stay updated WVM RSS feedBrightcove has teamed up with Oracle Eloqua, a major marketing automation business, to provide Brightcove users with new analytic tools to simplify the accessibility of video analytics and to "augment video marketing effectiveness." This...
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Friday, April 3, 2015 from News
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Friday, April 3, 2015 from Internet Marketing NewsWatch
Rachel Balik says, “Every week, we get an automated email from one of display ad vendors with this subject line, “Rachel, you could get more clicks by increasing your budget.” Well, you don’t say! What bothers me about this email i...
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Friday, April 3, 2015 from VentureBeat » Marketing News | VentureBeat
VB Event: Lynn Vojvodich, EVP and CMO of Salesforce, and Peter Hamilton, CEO and Partner at TUNE, head to Boston in June for VB's invite-only Growth Summit bringing together 180 top marekters. -
Friday, April 3, 2015 from MarketingProfs DailyConsumers use messaging apps nearly five times more than other apps, and they are almost twice as likely to keep messaging apps (vs. other apps) on their phones, according to a recent report from Flurry. Read the full article at Marketin...
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Friday, April 3, 2015 from Mobile Marketing Watch
If it seems like there’s an awards show for everything these days, why not toss in a few for marketing? The team at Oracle apparently agrees. And last night, Oracle confirmed a list the winners of its 2015 Markie Awards, now in its... -
Friday, April 3, 2015 from Inbound Hub | Marketing
Your leads are the driver of your business. To grow and to gain customers you need to have quality leads that are actively engaged in your organization’s offerings—leads that are a fit for organizations strategy. While every organization... -
Friday, April 3, 2015 from VentureBeat » Marketing News | VentureBeat
Wikipedia wants to help its users create more shareable content on mobile, with a new "enhanced sharing" feature that lets anyone highlight text from an article and share within an image. -
Friday, April 3, 2015 from Digital Marketing MagazineOut-of-Home (OOH) has long been viewed as the ultimate broadcast medium, a channel with the ability to reach the masses. But the advent of Digital Out-of-Home (DOOH) and increased data is helping to propel the oldest form of advertising ...
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Friday, April 3, 2015 from Practical EcommerceGoogle’s “mobile friendly” algorithm update, to be released on April 21, has understandably created a major shift in the way ecommerce sites think about their ...
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Friday, April 3, 2015 from E-Retailers ArticlesEach is nominated in two of the 10 categories for the inaugural Internet Retailer Excellence Awards. The winners will be announced June 3 at IRCE in Chicago.
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Friday, April 3, 2015 from News
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Friday, April 3, 2015 from Mobile Marketing Watch
Snipp Interactive, a global provider of mobile marketing solutions, had a pretty remarkable 2014, according to full year fiscal earnings reported just this week. “The total annual sales revenues for 2014 grew 309% from the prior ye... -
Friday, April 3, 2015 from E-Retailers ArticlesSales in ASOS Plc’s home country of the UK far outpaced international sales for the first six months of fiscal 2015, contributing to healthy total sales growth of 14%.
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Friday, April 3, 2015 from Stay updated WVM RSS feedMany viral videos are of the genuine, home video variety. For instance, David After Dentist, about a small child "tripping" on anesthetic after visiting the dentist, was viewed over 128 million times. What may surprise you are the videos...
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Friday, April 3, 2015 from Stay updated WVM RSS feedEvery marketer dreams about the day that their video goes viral, but to many businesses a targeted approach to viewability may be more important than reaching everyone, everywhere. While many marketers are struggling to even reach one vi...
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Friday, April 3, 2015 from Mobile Marketing Watch
This week, the team at Waterfall, a cloud mobile messaging platform, confirmed to MMW that it is now powering enhanced mobile marketing campaigns for more than 1,400 U.S. locations of Papa Murphy’s Holdings, Inc. So the world’... -
Friday, April 3, 2015 from News
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Friday, April 3, 2015 from Inbound Hub | Marketing
Getting chosen to speak at a TED conference is no easy feat. Attending a TED conference -- as in, sit in the audience -- is a little like applying for college, with a short essay-style application with question... -
Friday, April 3, 2015 from Digital Marketing MagazineWe’re all familiar with heightened brand presence during festive seasons – companies small and large all clamouring to influence the shopping habits of consumers. But as the world’s shoppers become savvier and increasin...
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Friday, April 3, 2015 from E-Retailers ArticlesAn eBay program lets China-based sellers position inventory in the United States and three other countries for faster delivery.
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Friday, April 3, 2015 from Marketing Land - Internet Marketing News, Strategies & Tips
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Friday, April 3, 2015 from Home - SearchEngineWatchHere is a list of some of the best tools in the SEO business currently, and what specific needs they address.
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Friday, April 3, 2015 from Mobile Marketing Watch
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Facebook and Twitter On Top, Google and Yahoo Slip in 2017 Predictions for U.S. Digital Market There’s no doubt a... -
Friday, April 3, 2015 from Search Engine JournalFor quite a few people, understanding how Snapchat can be used for efficient online marketing is a bit difficult to understand, at least in the beginning. The post Snapchat is a Great For Online Advertising, Here’s Why by @esornoso...
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Friday, April 3, 2015 from Forbes - Sales & MarketingA few decades ago a 27-year-old, shiny, new Xerox sales representative was minted. Already a sales veteran, it wasn’t his first rodeo. Indeed, he worked his way through college selling on commission. Commissioned salespeople, like entrep...
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Friday, April 3, 2015 from Marketing Land - Internet Marketing News, Strategies & Tips
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Friday, April 3, 2015 from Marketing Land - Internet Marketing News, Strategies & Tips
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Friday, April 3, 2015 from The KISSmetrics Marketing Blog
Social media disasters can happen to the best of them. Today’s infographic goes over some social media bombs and how to recover from them. Click on the infographic below to view a larger version: Want to display this infographic on... -
Friday, April 3, 2015 from Marketing Land - Internet Marketing News, Strategies & Tips
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Friday, April 3, 2015 from Latest articles from Direct Marketing NewsOracle Corporation's top executive Mark Hurd guides today's marketers through an ever-changing industry.
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Friday, April 3, 2015 from eMarketer ArticlesFew consumers believe that companies do enough to protect their digital privacy, and most aren't confident in the online security of their personal information. Marketers are looking to reverse these feelings, as the large majority s...
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Friday, April 3, 2015 from Inbound Hub | Marketing
Advertising used to be about smoke and mirrors. The smoke was sometimes literal ("Sophisticated women smoke Virginia Slims!") and the mirrors reflected who we were and/or wanted to be ("True Americans buy Ford"). But today, “BEST ... -
Friday, April 3, 2015 from Search Engine Land: News About Search Engines & Search Marketing
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Friday, April 3, 2015 from Search Engine Land: News About Search Engines & Search Marketing
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Friday, April 3, 2015 from Search Engine JournalWill Viant be able to leverage Myspace's registration data to pave the road for a new digital marketing dimension? How much will Google benefit from this? The post Viant, Google, Myspace, and the Future of Advertising by @cynthialive app...
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Friday, April 3, 2015 from VentureBeat » Marketing News | VentureBeat
Sometimes the most advanced marketing technology starts with very humble, old-fashioned tech: pencil and paper. In fact, that’s exactly what Dell did as the company got up to speed with marketing technology in a three-year process ... -
Friday, April 3, 2015 from Marketing Land - Internet Marketing News, Strategies & Tips
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Friday, April 3, 2015 from Marketing Land - Internet Marketing News, Strategies & Tips
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Friday, April 3, 2015 from Internet Marketing NewsWatch
Kristine Wirth says, “Pinterest is a site that lets people pin their favorite images on virtual bulletin boards categorized by topic or interest. Many businesses use Pinterest to get their products in front of its growing user base...
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Friday, April 3, 2015 from Web Marketing TodayPinterest is a site that lets people pin their favorite images on virtual bulletin boards categorized by topic or interest. Many businesses use Pinterest to get their products in front of its growing user base. Others can “repin” images ...
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Friday, April 3, 2015 from VentureBeat » Marketing News | VentureBeat
Chevy's Volt has had the sales lead for years, but Nissan's all-electric car has taken over. -
Friday, April 3, 2015 from Digital Marketing Blog by AdobeThis week’s articles look at using contextual data in consumer communications, loyalty apps for driving mobile payments, and six marketing metrics to avoid. The post Point of Sale: Retail & Travel Weekly appeared first on Digital Ma...
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Friday, April 3, 2015 from Digital Marketing Blog by Adobe
Facebook recommends using multi-product ads in direct response campaigns because they allow advertisers to showcase multiple products within a single ad unit. These products can have their own image, description, and click target on both... -
Friday, April 3, 2015 from Marketing - ClickZIn the second part of our video interview with Lee Nadler, marketing communications manager for Mini USA, he explains how the brand taps into social buzzwords and interacts with Mini owners in real time.
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Friday, April 3, 2015 from eMarketer ArticlesLaure de Carayon is the founder and CEO of China Connect, the largest gathering in Europe of experts devoted to marketing and digital and mobile strategies for reaching consumers in China. She spoke with eMarketer about some of the major...
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Friday, April 3, 2015 from eMarketer ArticlesThe shift toward mobile will occur this year in the two largest digital ad categories: search and display. US consumers now expect every digital experience to move as seamlessly across devices as they do themselves. Advertisers cognizant...
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Friday, April 3, 2015 from Digital Marketing Blog by AdobeNow that we know audiences will remember only 10 percent of what we tell them, how can we harness neuroscience to make our experiences resonate, and ultimately, drive results? AOL, Merkle, and Rexi Media weigh in at Adobe Summit. The pos...
