- Thursday, April 2, 2015 from Forbes - Sales & MarketingOnce again, one of the latest trends in U.S. retail is following that of Europe, and even the world. Like shifting hemlines and boot heights, the launch of the Plenti coalition loyalty program by American Express comes after the same mov...
- Thursday, April 2, 2015 from Forbes - Sales & MarketingExperts use social media to share knowledge. Narcissists use social media to mask their insecurities.
- Thursday, April 2, 2015 from Latest articles from Direct Marketing NewsNearly a third of American men say they shop online at least once a week. Only 18% of women make the same claim.
- Thursday, April 2, 2015 from Marketing Week - NewsMcCain is to launch an £8m marketing campaign that focuses on the real-life experiences of British families, as it looks to ‘reframe teatime’ and set itself apart from competitors.
- Thursday, April 2, 2015 from Latest articles from Direct Marketing NewsMore than 1,000 brands had their emails blocked due to a code glitch by AOL.
- Thursday, April 2, 2015 from Forbes - Sales & MarketingNew research shows that respect is the strongest predictor of positive feelings. What are the implications for customer service and customer experience?
- Thursday, April 2, 2015 from Latest articles from Direct Marketing NewsWith the exigent rate in effect, both Standard Mail and Flats increased their contribution of revenue. As for volume, Standard Mail rose; flats fell.
- Thursday, April 2, 2015 from Marketing Week - News
With this weekend’s four-day break almost upon us, retailers and makers of hot cross buns and chocolate eggs are ramping up campaigns and promotional activities to exploit consumers’ extra free time. However, data suggests that sales and... - Thursday, April 2, 2015 from Forbes - Sales & MarketingConversions are a major key to making your website successful. Even if you have ample traffic to your site, driven by search engine optimization (SEO), social media marketing, or just a great reputation, none of those visits will mean a ...
- Thursday, April 2, 2015 from Forbes - Sales & MarketingDesigning an effective website is easier said than done. Many businesses today do not understand how to successfully create a website that makes money. Instead of viewing their website as a marketing venue, they treat it simply as a web ...
- Thursday, April 2, 2015 from Forbes - Sales & MarketingMarketing can perform a lot of magic, but when the business operations don’t work, and the infrastructure is a mess, trying to change perceptions is futile.
- Thursday, April 2, 2015 from Marketing Week - NewsMarks & Spencer today announced it has grown its clothing sales after four years of decline, with like-for-like sales of its general merchandise arm up 0.7% in the 13 weeks to March 28. Allowing M&S boss Marc Bolland to take a br...
- Thursday, April 2, 2015 from Marketing Week - NewsApprentice star Mark Wright says that SEO is not just about ranking first on Google, as he speaks on his plans to develop a new SEO product.
- Thursday, April 2, 2015 from Latest articles from Direct Marketing NewsThose two old standbys command the highest ROI and response rate, respectively. Social and mobile are still waiting for their cab to arrive.
- Thursday, April 2, 2015 from Latest articles from Direct Marketing NewsTD Bank Group's senior manager of customer segmentation says marketers need to go beyond last touch if they hope to score.
- Thursday, April 2, 2015 from Latest articles from Direct Marketing NewsU.S. paid search spend reached its highest year-over-year growth in three years this past quarter.
- Thursday, April 2, 2015 from MarketingTechNews.net: Latest from the homepage(c)iStock.com/istocksdaily The UK has a long way to go to catch up the US on customer service if a new study is to be believed. Nunwood’s 2015 US Customer Experience Excellence report is based on 7,500 individual responses from US ...
- Thursday, April 2, 2015 from Marketing Week - NewsSony Mobile says it will “overcommit” in the online space as it launches a new “long-term” global brand positioning and communications platform, which kicks off today (2 April) with a consumer-focused campaign.
- Wednesday, April 1, 2015 from Forbes - Sales & MarketingConfidence takes many forms, from the arrogance of Floyd Mayweather to the quiet self-assurance of Jane Goodall. True confidence—as opposed to the false confidence people project to mask their insecurities—has a look all its own. When it...
- Wednesday, April 1, 2015 from Forbes - Sales & Marketing
- Wednesday, April 1, 2015 from Marketing Week - NewsEE is to offer existing customers a free EE Power Bar, a portable smartphone charger, in every store as the brand seeks to become the number one network for service.
- Wednesday, April 1, 2015 from Marketing Week - NewsWith the Conservatives spending over £100,000 a month on their Facebook page, the social media platform has become an important battle ground for politcians. Elizabeth Linder, Facebook’s government and politics specialist for Europe, Mi...
- Wednesday, April 1, 2015 from Forbes - Sales & MarketingWith obesity levels still high in America, it makes sense that most American consumers are starting to think about eating healthier. While the bad news is that more than two-thirds of Americans were overweight or obese in 2014, the good ...
- Wednesday, April 1, 2015 from Online marketingComScore's new white paper puts numbers behind the increasingly mobile habits of consumers.
- Wednesday, April 1, 2015 from Forbes - Sales & MarketingHow should brands approach the role faith plays in their consumer’s lives? If a large majority of our country identifies as faithful… why don’t we talk about this subject more often? Faith, not necessarily religion. I’ve spent my entire ...
- Wednesday, April 1, 2015 from Forbes - Sales & MarketingContent marketing demands a lot of attention. You need to pay attention to the latest popular trends, analyze your competitors’ strategies, and come up with new, original ideas on a constant basis so you can post regularly and build an a...
- Wednesday, April 1, 2015 from Marketing Week - News
- Wednesday, April 1, 2015 from Latest articles from Direct Marketing NewsTwo 20-year industry veterans, including longtime AOL marketer Stephanie Dolgins, land in important new roles.
- Wednesday, April 1, 2015 from Forbes - Sales & MarketingVideoMobile video and photo sharing apps are continuing to gain popularity with brands seeking to reach younger audiences. One of the most talked about apps following SXSW is Meerkat. So what is Meerkat and how are marketers using it to ...
- Wednesday, April 1, 2015 from Marketing Week - NewsIn a move to make technology a core part of its business and improve the in-store theatre and connectivity within its supermarkets, Sainsbury’s has announced the creation of 480 new specialist digital and technology roles.
- Wednesday, April 1, 2015 from Marketing Week - News
- Wednesday, April 1, 2015 from Forbes - Sales & MarketingThis new form of currency that your customers are willing to “spend” on your site. A spend that could yield some significant results.
- Wednesday, April 1, 2015 from Marketing Week - News
Successful small businesses are investing in growth without breaking the bank. - Wednesday, April 1, 2015 from Latest articles from Direct Marketing NewsBowing to a PRC order, the Postal Service finally files its Q1 report on surcharge revenue, which totaled $586 million.
- Wednesday, April 1, 2015 from MarketingTechNews.net: Latest from the homepage(c)iStock.com/gehringj Micro Focus is certainly an intriguing company from a branding perspective. Its tagline is “application modernisation and management”, yet many will recognise the company as the de facto arbiter of the ...
- Wednesday, April 1, 2015 from Marketing Week - News
In the UK, on-the-job training and in-house development programmes are the most common methods of training, but the growth of digital media has meant marketers want 'smarter training' that blends social media, mobile and e-learning. - Wednesday, April 1, 2015 from Forbes - Sales & MarketingBack in January of this year in an article entitled Are CMOs Poised To Take Over Technology Purchasing? I wrote that “Whether they (CMOs) are ready or not, technology is fast becoming an inextricable part of the CMO’s functions, and they...
- Wednesday, April 1, 2015 from B2B Marketing latest news RSS feedImage: Format: inset The biggest obstacles to better customer service are organisational, rather than technical according to a new Homepage summary: Obstacles to better customer service are organisational not technical ...
- Wednesday, April 1, 2015 from Marketing Week - News
The imminent arrival of the Apple Watch and a phalanx of other smartwatches into the global market was the main topic for debate last week at Baselworld – the annual gathering of the watchmaking industry in Switzerland. There were three ... - Wednesday, April 1, 2015 from Marketing Week - NewsHTC is looking to ‘stand out’ with its latest campaign by presenting more focused brand messages, as it looks to revive its loss in smartphone share over the last three years.
- Wednesday, April 1, 2015 from Marketing Week - NewsI read an interesting article the other week about the attitude of the UK public to digital services – that is, doing their banking, shopping and tax return online rather than in person or using a paper form.
- Wednesday, April 1, 2015 from Marketing Week - NewsBritish online fashion retailer Asos has continued its pledge to focus on reducing prices over a push on marketing, with spend down 16% to £26.4m for the six months ending 28 February 2015.
- Wednesday, April 1, 2015 from Latest articles from Direct Marketing NewsThe real estate company's director of social media gives examples of how marketers can produce content that captures consumers' attention in their brand's social streams.
- Wednesday, April 1, 2015 from Latest articles from Direct Marketing NewsGamification, nostalgia, and novelty can be powerful marketing tools when used in concert.
- Wednesday, April 1, 2015 from Marketing Week - News
Holidays are as much about switching on as switching off, as consumers now consider technology to be an indispensable travel aid, but travel brands fall behind social media and reviews sites among their favoured online resources. - Wednesday, April 1, 2015 from Forbes - Sales & MarketingIf past years provide any indication, many companies will try to generate some buzz this April Fool's Day with pranks, gags, and stunts. But some companies actually try to fool customers all year long. And unlike humorous, harmless, sh...
- Wednesday, April 1, 2015 from Marketing Week - NewsWith the 2015 General Election just over 35 days away, Joanna Geary, Twitter's head of UK news & government gartnerships, has told Marketing Week why she feels the platform can help generate voters this May.
- Wednesday, April 1, 2015 from Marketing Week - News
If the performance marketing industry wants to keep up with the increasing trends of mobile, big data and programmatic, it needs effective strategies for cross-device tracking, channel ‘de-duplication’, attribution and data protection la... - Wednesday, April 1, 2015 from Marketing Week - News
Digital partner marketing is essential to attract new customers and drive profitable sales outside paid search, says Performance Horizon’s Malcolm Cowley. Applying the right software to the right strategy while keeping an eye on the most... - Wednesday, April 1, 2015 from Forbes - Sales & MarketingWith another April Fools’ Day upon us, it's time to recognize some of the greatest corporate pranks of all time.
