COOL: 20 Strangers Who Aren't Models Kiss Each Other

An "arty" black-and-white video in which polite Americans kiss each other on the mouth made the internet squeal with excitement. The twist was, you see, that these people were all strangers, so this was footage of ten first kisses—gross saliva sounds fully audible over the sort of song that a depressed person might put on during sex.

It was really awkward and sweet, and so far it's had more than 47 million YouTube views. Many bloggers called it "beautiful," but it was mostly beautiful because all the people that director Tatia Pilieva cast were models, actors, and musicians—that is, professional performers. Oh, and also it was a commercial for clothes, because everything that goes viral on the internet is a lie or an ad.

So our London colleagues went out into the street and found 20 strangers who aren't models of any description to stick their stiff British upper lips together for £20 (about $33) a pop. This is how strangers really kiss.