Sochi 2014 Unveils World's First 'Selfie' Building

Sochi 2014 Unveils World's First 'Selfie' Building

The world's first 'selfie building' has opened at the Olympic Park in Sochi. It's as easy to use as a traditional photo booth -- but it blows up visitors' faces 3,500 times to create giant digital images that protude from the side of architect Asif Khan's pavilion. Here's an exclusive video of it in action• Oliver Wainwright: Sochi unveils the world's first 'selfie' building.

MegaFaces is a kinetic facade conceived by Asif Khan and engineered by iart. It can transform in three dimensions to recreate the faces of visitors to Khan's pavilion, a 2,000 m2 cube situated in the Olympic Park in Sochi during the 2014 Olympic Games.