Insight: Ideas for Change Episode 2: Daniel Goleman - Your Environmental Handprint (World Economic Forum)
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| DAVOS/SWITZERLAND, 27JAN11 - Daniel Goleman, Co-Director, Consortium for Research on Emotional Intelligence in Organizations, Rutgers University, USA, speaks during the session 'The New Reality of Consumer Power' at the Annual Meeting 2011 of the World Economic Forum in Davos, Switzerland, January 27, 2011. Copyright by World Economic Forum swiss-image.ch/Photo by Michael Wuertenberg (Photo credit: Wikipedia) |
Daniel Goleman argues that we are engaging the wrong part of the brain by focusing on the environmental footprint -- a negative measure of what we are doing wrong.
He believes we would trigger a positive and enthusiastic response by instead talking about the environmental handprint -- a measure of what we are doing right -- such as cycling instead of driving or eating locally produced food.
By scaling this concept and encouraging whole communities to enlarge their environmental handprint, we could harness entrepreneurial and competitive spirit and create a market-changing drive to sustainability.
